Barcelona based vegan start-up, Pulsítos, wanted to offer the world a brighter view of how we consume. With a planet first approach, we worked together to create a brand identity and sustainable packaging to encourage both healthy people and a healthy plant. The packaging is not only recyclable but 100% compostable so it can be thrown straight into the compost bin with your orange peel.
The shelves of wholefoods and health-based stores are littered with brown paper and spiritual references. To us, it all felt a little serious. So we decided to be more playful. More accessible. We wanted to shout about the brand's Spanish roots so we developed a visual identity which celebrates the soul and movement of the city.
"The result far surpassed our expectations!"