Rebellious sports content agency Unscriptd produce online media following a whole array of sports. With the ever-changing nature of the internet and a need to constantly reinvent, we helped craft some structure to give a sense of consistency to the rapidly shifting content. This consisted of a new brand identity including logo, colour palette and illustration style and a comprehensive set of social media guidelines which could guide the team through their daily posts.
Finding the perfect kit for this team to wear online involved realising what actually works within the heavily restricted dimensions of online platforms. With a reduced amount of space, we created a logo which could work really small but then could also work as a graphic element to 'frame' various pieces of content. We also crafted a simple and easy to make illustration style which could be useful in reactive situations such as football scores.
"Thank you for bringing some method to the madness"